Shipping containers are increasingly being used to build a large variety of structures around the globe, from eco-homes to mobile offices, pop-up bars and restaurants, even hotels. The sky is the limit!
Modified shipping containers offer unique flexibility and polyvalence for experiential marketing campaigns since their design can be adapted to clients’ specific needs. Converted shipping containers are revolutionizing experiential marketing campaigns by conveying exclusive brand experiences.
1- Mobile Restaurants & Bars
EXAMPLE: Mutek
Poor location and overspending are the two main reasons why new restaurants and bars fail during their first year of existence. Minimize risk and increase your chances of success by testing the market with a flexible and affordable converted shipping container pop-up bar or restaurant.
Pop-up restaurants and bars are also a great way to create hype around your business.
Mutek, the trendiest underground music festival in Montreal, had paired with several of Montreal’s finest chefs for a unique celebration of underground music, digital creativity and gourmet cuisine. For the event, a steel 20 feet container was transformed into a hip restaurant which was set up downtown along with a DJ, music and everything you need to keep the crowds coming. A unique opportunity for Montrealers to have a drink and discover renowned local chefs!
2- Mobile Bars
The Cubs were looking to deploy three unique spaces where they would retail beverages within the limits of The Park at Wrigley.
EXAMPLE: MLB Chicago Cubs
Custom converted containers were built which featured full refrigeration systems and housed an extended bar. Incorporating the design elements of The Park at Wrigley was essential to this project, as the units would be permanent fixtures within Wrigleyville for years to come.
The units’ seamless design was a success!
Equipped with TV screens, DVD players and incredible sound systems to optimize customers’ experience, mobile showrooms are an innovative sales channel which taps into lifestyle factors by showcasing vehicles in an original setting.
EXAMPLE: Honda Fit
During the Osheaga Festival, Honda used a 40 feet container as the main stage. As they watched their favorite bands perform, concert goers could lounge on leather couches and check out the brand-new Honda Fit that was parked inside the space.
In a second container, which was located at the Electronic Music stage and green space, visitors could listen to world-renowned DJs or access the mezzanine level for a panoramic view of the event.
4-Pop-Up Retail Space
Original and exclusive modified containers can help your business generate a buzz, help you get noticed and get potential clients talking about your brand or product.
EXAMPLE: Adidas at Miami
Adidas and the University of Miami created a unique interactive shopping experience for the team’s fans by converting a shipping container into a personalized pop-up retail space. The converted shipping container showcased Adidas’ University of Miami apparel and provided an interactive activity where students and fans could show support to their team prior to the game, by writing personal messages on the interior branding of the retail space.
